When their friends and family meet, the outcome, predictably, is wild. It focuses on two young men from very different backgrounds - one a monied professional, the other a hedonistic bohemian - who fall in love and want to get married. His new film, "The Mix," has a political plot taken from the headlines. Industry representatives say that could make California-produced porn unmarketable and prompt producers to take their operations, and jobs, to less-regulated states such as Nevada.Īs his industry deals with political issues, Valenti is exploring a new genre - porn with a political twist.
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He backs the Free Speech Coalition, adult entertainment's trade association, in its argument that proposed legislation requiring condoms for actors is unconstitutional, and could lead to rules requiring the use of dental dams for oral sex. Unlike most porn producers of the past, Valenti has taken a high-profile role in his industry. But broader than that, we need to - as an industry - be willing to work with people to make sure concerns are addressed, without being defensive and defiant." "With the AIDS crisis, the responsibility to have safe sex is something we take seriously," he said. Valenti said such mandates are unnecessary in an industry that he said is self-policing, where straight porn producers require actors to undergo regular screening for HIV and sexually transmitted diseases, and producers of gay porn mandate condoms on set. "If every other workplace in the state of California has to follow safety laws, why should the porn industry be any different?" said Derrick Burts, a former porn actor who contracted HIV. Such laws now exist only in the Los Angeles area. Last week, Assemblyman Isadore Hall III, D-Compton (Los Angeles County), and the AIDS Healthcare Foundation, the largest HIV/AIDS medical care provider in the U.S., repeated calls for a state law requiring actors to wear condoms. In recent weeks, two porn actors at San Francisco's were confirmed to have contracted HIV, although the company said the transmission was not on set. The porn industry - gay and straight - is not without controversy.
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"We're living in a world that's much more open to us and who we are - from politics to entertainment." Condom debate "I want the Sword brand to be synonymous with sexy, hip and open," Valenti said. Last year, Valenti entered the mainstream market as an executive producer of the independent film "I Want Your Love." That includes gay porn soap operas, miniseries, reality shows, a comic talk show and full-length feature films such as his newest slasher frat flick. Much like Netflix, Valenti's Naked Sword offers loyal members - 10 percent of whom are straight females - a choice of more than 14,000 streaming gay porn offerings, two of the nation's biggest gay porn blogs and a growing menu of original content. The work has meant pushing the boundaries to produce an eye-popping range of offerings - most with titles unfit for a family newspaper - through a graphic membership site that shocks conventional sensibilities. "It's no longer in the back room and the truck stop. "It's just another part of who we are," Valenti said. "Porn is a big part of gay culture - it's not shocking to anyone anymore," said Valenti, sitting in a Guerneville vacation home as heavily tattooed porn star Christian Wilde - a 24-year old from Benicia who has a blog and international Twitter following - prepared to shoot scenes for his latest flick. The technology, industry watchers say, helped take a product that a generation ago was available almost exclusively in seedy theaters and brown paper wrapping and turned it into what Valenti calls "porn for the future," streaming daily on iPads, smartphones and desktops worldwide.
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A decade ago, when videotapes and DVDs dominated the market, he promoted streaming video technology and on-demand video, which created a boom in the gay porn genre. As president and CEO of his company, headquartered in a sunny South of Market warehouse, Valenti has honed a reputation as pioneer.